Which CRM should I pick?
Five questions. A ranked shortlist built only from published pricing and features, checked October 24, 2026. If nothing fits, we say so.
How scoring works
Hard filters first. A product is removed if it breaks a must-have: real estate only, a published price, or your budget (we use the lowest published per-user price billed annually; quote-only products fail any budget other than "No hard limit").
Then points, from public pages only:
- +3 real estate specific, if you chose "Either is fine".
- +2 published pricing.
- +2 team or brokerage pricing or positioning, if you are a team or brokerage.
- +2 lowest published entry price under $20, if you are solo.
- +2 built-in calling and SMS, if important. We only credit this where we sourced it (Close). Other CRMs may offer it through add-ons; check the vendor.
- +1 free tools available.
Affiliate status is never part of the score. If no product passes your filters, you get "None of these fit" and tips instead. Disclosure.
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