Disclosure: AgentCRMVerdict may earn a commission if you sign up through links marked with an asterisk (*), at no extra cost to you. Some programs are still pending approval. We have not hands-on tested these products; everything here comes from public vendor pages, linked as sources. Full affiliate disclosure.
Shortlist, checked October 24, 2026

CRMs for real estate agents.

Real estate platforms first, then general CRMs agents adapt. Not tested hands-on; details come from each vendor's public pages.

Real estate platforms

Lofty*

All-in-one real estate platform with CRM, IDX website and lead tools. Best for agents who want a website and CRM together and are fine with a sales call for pricing.

Real estate platform with CRM, IDX website and lead tools. Agent, Team, Broker and Enterprise plans are all "Request Pricing".

Visit Lofty*

Follow Up Boss

Real estate CRM with clear published pricing, including team bundles. No affiliate program; included on merit.

Grow $69 per user ($58 annual). Pro $499 for 10 users (+$49 each added user). Platform $1,000 for 30 users (+$20 each added user). Annual: $58, $416, $833.

Visit Follow Up Boss

Wise Agent

Real estate CRM with one of the lower published entry prices and a yearly option. Not an affiliate link.

Entry plan $49 per month or $499 per year. Higher plan $69 per month or $699 per year.

Visit Wise Agent

BoldTrail

Platform aimed at teams and brokerages. Pricing by demo request only. Not an affiliate link.

Real estate platform for teams and brokerages (formerly kvCORE). Pricing not published; demo form only.

Visit BoldTrail

General CRMs agents adapt

HubSpot*

General CRM with free tools, a low-risk way to start organizing contacts.

Free CRM tools available. Paid plan prices did not load when we checked; see the HubSpot pricing page.

Visit HubSpot*

Close*

Sales CRM with built-in calling, email and SMS. Lowest published annual price for a single user.

Solo $19 monthly or $9 billed annually (1 user). Essentials $49/$35, Growth $109/$99, Scale $149/$139 per user per month. Calling and SMS billed by usage.

Visit Close*

Pipedrive

Pipeline-focused CRM with low published per-seat prices. Not an affiliate link.

Lite $14, Growth $39, Premium $59, Ultimate $79 per seat per month billed annually. Monthly billing costs more.

Visit Pipedrive

Still unsure? The CRM picker ranks these from your answers.

Before you turn on texting in any of these, read texting real estate leads: consent, opt-outs and 10DLC.

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